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GAME DAY!

The Ads host the Rockford IceHogs tonight at Panther Arena in the final Summerfest Winning Weekday of the year! Puck drops at 7 pm!

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Parmalee to Perform March 28!

Country Music Stars Parmalee will hit the stage on March 28th following our game against the Henderson Silver Knights! Best of all, the concert is FREE with a game ticket!

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Ads Stung Late by San Jose

The Ads dropped their second game in as many days to San Jose, falling 3-1 on Saturday night. Austin Roest scored the Ads lone goal, his first in his AHL career.

Box Score Game Highlights Game Photos

A 4th Period to Remember

The Badger Band made their annual visit to historic Panther Arena last night and put one a magnificent 4th Period on the ice! If you weren’t able to make it to the game you can check it out here!

Watch the Show Photo Gallery

In the Crease

Game Recap

Roest Nets First AHL Goal but Ads Fall

March 7, 2026

Milwaukee, WI— Austin Roest scores his first career AHL goal, but the Admirals fall short in a 3-1 loss to…

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Game Recap

March 6, 2026

Element Scores but Ads Fall

Milwaukee, WI—Shawn Element scored the Admirals lone goal as they dropped a 4-1 decision to the San Jose Barracuda on…

News

March 5, 2026

Ads Announce Roster Moves

Milwaukee, WI— Nashville Predators General Manager Barry Trotz announced today that the team has recalled forwards Reid Schaefer and Fedor…

Game Recap

March 3, 2026

Late Rally Comes up Just Short

Milwaukee, WI— Fedor Svechkov netted a goal to pull the Admirals back within striking distance with just over two minutes…

Game Recap

March 1, 2026

Ads Topple Moose in Overtime

Milwaukee, WI— Led by the red-hot Reid Schaefer, the Admirals completed a comeback victory by winning 4-3 in overtime Sunday…

Features

Thank You to this Week’s Featured Partners

Summerfest

Toyota

Landmark Credit Union

Coors Light

FloHockey

H-D Museum or Edward Jones

Aurora Sports Health

Landmark